ESL and DreamHack branded events will be exclusively broadcast on Twitch following this year, as the Turtle Entertainment companies have announced a partnership that turns the streaming platform options exclusive from 2021.
In an announcement today, esports giants ESL and Dreamhack have announced a three year deal with Twitch which will see CS:GO, Starcraft II and Warcraft III tournaments broadcast exclusively on the streaming platform for 2021 and 2022.
Whilst Twitch will operate as a non-exclusive partner alongside YouTube for 2020, this will see tournaments, such as the ESL Pro League, Intel Extreme Masters and DreamHack Open, move to a single platform for 2021 and 2022.
As well as their global tournaments, ESL also operates competitions within the SEA / OCE region, with the ESL ANZ Championships offering players from the three featured titles a chance at qualifying to international events to compete with the world’s best.
The plan is for Twitch to work directly with ESL and Dreamhack to provide a hub for their competitions. The partnership will springboard coordinated broadcasts and sponsorship efforts into the new decade.
Frank Uddo, Senior Vice President at ESL Global Media, said live streaming esports had belonged to Twitch in recent years.
“As we continue to host some of the world’s largest esports tournaments, it feels only natural to work even closer with Twitch to provide the best gaming experience for fans, as well as safeguard the future of the esports industry.”
Alongside the ESL ANZ Championships, ESL have also begun hosting weekly cups for Starcraft II and Warcraft III.
The weekly competitions are held Tuesday nights (for Starcraft) and Saturday days (for Warcraft). Both tournaments have a $100 prize pool and have open registration for anyone based within the SEA / OCE region.
As the battle for content access heats up and each streaming platform jockeys for positioning, this deal is one that stands out for the old guard of esports standing firm with each other.
In the current environment, it is noteworthy as well that Twitch has opted in with the TO that is promoting grass roots participation for those joining in from home. We’ll see as this deal plays out how this maneuvering benefits both sides.