JBL join forces with ESL for global esports tournament

Fans across the world will duke it out in Valorant, PlayerUnknown’s Battlegrounds and Fortnite for the chance to face their favourite pros.

Audio company JBL will offer a brand-new gaming experience to esports fans across the globe, with gamers across North America, Europe and Asia-Pacific offered an opportunity to face off against either 100 Thieves’ Valorant team or other established esports influencers in the newly minted JBL Quantum Cup.

To bring the tournament to life, they’ve partnered with ESL to hold both qualifiers and a three-day main event, with pro teams battling it out in Valorant and PlayerUnknown’s Battlegrounds while the top ten duos in the Fortnite qualifiers for each region move on to fight it out with pro teams from that region. 

“Esports is growing faster than anyone expected, so being able to unite pro streamers with fans for the first time ever in this unique three-day tournament is a huge moment for us,” said Ralph Santana, executive vice president and chief marketing officer at JBL’s parent company HARMAN International.

“With billions of people regularly tuning in to simply watch gaming tournaments, JBL is changing the game with the first competition that puts viewers at the center of the action.”

Those fans will also be able to win prizes just by watching streams on JBL and ESL’s Twitch channels, which will feature popular commentators like Alex “Goldenboy” Mendez and Chris “Puckett” Puckett. 

Giveaways will drop every hour during the broadcast, with extra prizes available on ESL’s website. IGN will also provide commentary (and more chances to win) for the finals series on their YouTube channel. 

For those players that make it through to face off against pro teams, they’ll be playing for a share of a $200,000 prize pool as well as top-of-the-line JBL gear. The physical prizes will also be up for grabs on ESL’s website and occasionally on the stream.

Other personalities will also feature on the show, with JBL Quantum ambassadors Ali “SypherPK” Hassan as well as Jay “Sinatraa” Won set to make appearances, as well as 100 Thieves’ pro Valorant and Fortnite teams. 

“Our teams are extremely excited to partner with JBL and participate in the first-ever JBL Quantum Cup to show the top names in esports how much of an edge the JBL Quantum headsets give us in competition,” said Matthew “Nadeshot” Haag, 100 Thieves Founder and CEO.

“We’re looking forward to playing alongside our fans during the stream and showing the strength of our Valorant team – led by Spencer “Hiko” Martin – as well as our successful Fortnite teams.”

Registrations are open from now until the end of November, with all comers welcome to sign up here.

The JBL Quantum Cup itself will kick off December 11th when the pros begin to battle it out for supremacy. More details about the competition can also be found at the link above. 

ProducerJosh Swift
Alex Leckie-Zaharic
Alex Leckie-Zaharic
The first Kiwi addition to the Snowball team, Alex "Alexicon1" Leckie-Zaharic is a keen League player, but will happily watch all kinds of esports given the opportunity. Alex is an up and coming young writer who has written for multiple Oceanic esports publications.



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