Melbourne’s own esports org-turned wider gaming monolith Order has inked local rising music star Billy Davis as a Creative Ambassador. The role marries Order’s and Davis’ shared desire to broaden the horizons of what gaming and gamers can achieve in Australia.
As Creative Ambassador, Davis will be a key player in Order’s activation and collaboration efforts. The composer is keen to break down some of the preconceived notions across the industry and explore the opportunities that gaming presents to culture.
“I really want to broaden the reach of gaming, particularly in Oceania – and put it into the mainstream where it belongs,” says Billy. “It’s no longer a subculture, but just part of our culture in Australia, our pop culture, and I will be collaborating with my network and connections across music and fashion to explore these fields further.”
Davis went on to say “Signing me on shows ORDER is stepping into new territory in Oceania. Look at big companies like FaZe Clan and 100 Thieves, they collaborated with musicians and the like and are now the biggest esports companies in the US.”
“What ORDER is doing and looking at doing, has not been done on this side of the world successfully.”Billy Davis
Order’s CEO Marc Edwards saw a close alignment between Davis and the future Order is building towards.
“We know that music aligns strongly with gaming and Billy is an artist on the rise, which makes him a great fit for the organisation,” says Marc.
“Billy has such a zest, passion and talent for what he does and really embodies the direction we’re heading at ORDER – to build a digital content and entertainment business with a DNA in esports that helps shape the future of gaming and youth culture.”
With this ambassadorial role, both Order and Davis are showing the social fabric that binds through both esports and the wider gaming spaces. With time, Order’s move will facilitate further expansion into non-endemic opportunities for esports in the region.