It’s been a long time coming. Months of work and hundreds of hours later, the new site is now live! It may look like only a facelift on the surface, but underneath there’s a whole lot more going on, so I’m dubbing the redesign “Iceberg”.
Updates to speed and usability, along with a brand new look, Snowball’s high quality content now has a fresh new home.
When I first came on board and designed the initial update to the site back in January of 2018, I took the existing one Andrew Wray and Reece Perry had started from a blog and turned it into a publication.
Iceberg is a ground-up rebuild. Not a single piece of the previous site survived. This was for a couple of reasons, the first is that it allowed me to make everything to Snowball’s exact specifications and needs.
Secondly, something that I never envisioned when putting together the first version of the Snowball site was being here, in 2020, with dozens of contributors and the audience we have. The previous site wasn’t built with scaling in mind because I had no idea at the time how long we’d go on to make content.
Here we are though, almost 2.5 years and 600+ pieces later and Iceberg is built with the future in mind as well. That means all of our content has been* transposed and reproduced in the new system, to make sure everything is perfect, and works/feels/looks exactly as intended.
Having said that, it’s a new site after all and glitches, bugs and broken things are to be expected. If you come across anything, please reach out and send an email through to [email protected] – we’ll get right on fixing it.
If you have any feedback on the site, or can think of something you’d like added, please let us know as well!
Ultimately, my goal is to continue to produce high quality content whether it’s editorial, video or live streamed. Thank you for coming on this journey with us, whether you’re new to Snowball or have been here for years, I’m excited to share the new site with you all, and there’s much more to come.
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* As of May 2020, everything from June 2019 onwards is live on the new site. Older content will continue to be added over time.