Australian esports titans The Chiefs have partnered with online food delivery service Menulog.
Menulog, which boasts more than 2.6 million users, joins Marvel, Red Bull and others supporting the popular organisation in a “match made in heaven”.
Founded in 2014, The Chiefs have top teams across several esport titles.
The Chiefs chief executive Nick Bobir says the food delivery service has a strong affinity with the industry’s culture.
“We couldn’t be happier to announce them as our official food delivery service partner,” he said.
Bobir said the partnership was a convenient way to support both The Chiefs and local restaurants.
Menulog marketing director Simon Cheng said esports, like food delivery space, was an exciting and ever-evolving industry.
“We’re excited … and are looking forward to building a long-term partnership, supporting both local talent and local restaurants,” Cheng said.
The partnership began with special deliveries to The Chiefs members during live streams and $40 Menulog vouchers for followers.
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