The Chiefs Esports Club have added another respected brand to their ever-growing list of sponsors, announcing earlier this week that skincare brand L’Oréal Paris Men Expert have joined the veteran Australian organisation as a major partner for 2020.
There seems to be no sign of slowing down from the Chiefs, who are going from strength to strength when it comes to building their identity. The L’Oréal deal comes just months after the org added Marvel and Menulog to their sponsorship roster.
The Chiefs have confirmed they plan to hit the ground running with their newest sponsor too; the org has promised they will host future tournaments featuring the skincare brand, as well as ways to play alongside multiple Chiefs players and creators.
Chiefs executive officer Nick Bobir described the new alliance between the Australian esports org and L’Oréal as a “perfect fit” for their continued expansion.
“We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in,” Bobir said.
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“L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans.”
L’Oréal Paris Australia’s marketing director Raagjeet Garg expressed a similar sentiment to Bobir, admitting the beauty brand were “extremely excited” to be partnering with one of the biggest esports orgs in the country.
“Joining forces with The Chiefs is a testimony of building brands together & providing value for our fans and consumers,” Garg said.
“We are excited to introduce many of their fans to L’Oréal Paris Men Expert, a portfolio of skincare products designed to deliver an instant energy boost and set men up for success.”
The signing is another huge boon for the Chiefs, and it is especially important as L’Oréal is a non-endemic company that has chosen to enter esports via an Australian brand.
With this partnership with the Chiefs, both parties want to show that esports partnering with non-endemic sponsors, even in these tough times and in smaller markets like ours here in Oceania, can deliver value to esports fans and the corporate world alike.
This is advertiser content for The Chiefs Esports Club.